When you decide to do intensive marketing for your brand, you want to go for strategies that offer nothing but the best results in terms of ROI (Return On Investment). While every kind of marketing method has its own perks, streamlining a perfect plan of action from a plethora of options can seem a tough call.
Among all the digital marketing services, Search Engine Optimisation (SEO) and Social Media Marketing (SMM) are the two most debatable strategies that set off a tug of war in the minds of the marketers. Understanding their clear differences in terms of outcomes is key to determining whether you need either of them or both.
So, to make things better we bring to you a comprehensive discussion of the two most effective marketing tools of digital marketing – SEO and SMM. In the article below we will talk about the two methods in terms of goal, traffic, conversion and cost allowing you to to decide wisely.
Instant Traffic or Long Term Visibility – Which is Your Priority?
Every business is different and so are their marketing needs. Setting your priority before starting any marketing service is a good way of utilizing your funds and valuable time. As for SEO and SMM the differences are quite contrasting, though the ultimate result is the same, to grow your brand and to scale up sales.
Search Engine Optimisation (SEO), is a smart strategy that focuses mainly on showing up your brand on the top of every search engine results such as Google, Bing, Yahoo etc. Once rank is achieved, this marketing method is ideal for generating long term organic traffic.
On the other hand, the objective of Social Media Marketing (SMM) is to create brand awareness, enhance engagements, widen the customer niche and generate quick traffic through platforms like Facebook, Instagram, LinkedIn etc. This tool is ideal when you want your business to get circulated to a large population of target audience.
The payback time for SEO is longer than SMM. While a properly designed SEO campaign can take up to 3-6 months or more to show results, SMM does it in hours or days. But then why do businessmen never give up on SEO? That’s because SEO offers high sustainability and long-term lead generation as compared to SMM’s short lived nature unless you keep posting consistently.
Also the conversion rate is much higher for SEO than SMM as in case of SEO users are actively searching for things they need or intend to buy unlike in social media platforms where people are just casually browsing.
Cost Matters: Judge the Investment vs Output Ratio
Budget always plays a role in deciding whether to choose SEO over SMM or go for both. Coming to the cost associated, SEO brings in free organic traffic but the tools and content generation can be pricey at times. Also, SEO runs for longer periods and demands steady consistent investment and not just a one-time payment. But in the case of SMM, paid traffic is a must to boost your brand awareness. Also features like paid Ads and video content creation can make the cost scale up depending upon the architecture and frequency of posting.
So, unlike SEO, SMM proves to be costlier when it comes to digital marketing of your commerce. While SEO needs lower long term cost, SMM requires higher continuous cost to keep your brand promotion rolling.
Why Not Go for Both?
Rank Door suggests you opt for both as both have unique advantages and are not completely mutually exclusive. While SEO will give your brand a steady rank and credibility, SMM will broaden your customer reach and enhance your authenticity.
We believe that your ultimate goal is not just to sign up for any service but to make sure that your brand grows to unimaginable heights with your chosen marketing service. That is why our professional marketing experts always encourage businessmen to run multiple marketing campaigns in a staggered and organised way so that even if one fails your back up is ready to hold your brand up.
Our campaign designers not only guide you with the marketing services but also help you decide which service would prove ideal for your success. It’s not that we pressurize you to take both SEO and SMM all the time. Our analytical team studies your business profile and your target, following which we draw a conclusion upon whether you need just SEO or SMM or both.
Win the SEO vs SMM Tug of War With Rank Door
The above article crisply outlines the major differences in SEO and SMM but still if you find it difficult to make a choice, then come to us. Feel free to raise your query regarding your dilemma regarding SEO and SMM. Let our professionals provide a deeper insight into the intricacies of these two. With us you get ultimate clarifications and state-of the art solutions to your every confusion regarding digital marketing strategies. Reach out today
