The holiday season is here and businesses are in a rush to wrap up for the year. While shoppers are high on their shopping spree, brands are having a tough time coming up with novel gifting ideas and making their product or service more appealing to their customers.
Christmas is a time when most businesses have a time out from the year long rat race. But, if you consider this time as a closure period then you are mistaken. Winning brands never stop working. So if you wish to be one among them, then you have to know how to keep your brand vibing even during the holiday season.
Staying in touch with your clients, understanding their needs, and organically showcasing your brand to them is a great way of marketing during the festive season. To achieve this you will need special techniques and strategies to make things work. So, here we bring some brilliant ideas from our experts at Rank Door to keep your promotion campaign alive in a fun and festive way.
8 Christmas Marketing Tips That Actually Work
- Build Teasers Early
Start your campaign early somewhere near the end of November so that by the time Christmas arrives, your promotion runs in full spree and your customers have already engaged with your brand.
At Rank Door we have already started preparing Christmas posts, banners and Ads for our clients so that their business does not see a downward trend during this holiday time. Our creative department is geared up for crafting pre-Christmas promotion campaigns for our customers ensuring that their target audience develops a gradual interest in the upcoming offers and launches.
- Plan Giveaways and Holiday Offers
Every shoppers loves to get offers and planning giveaways is a great way of taking your brand to a wider audience. Arrange quizzes and interactive sessions regarding your product or service while adding a lucrative offer for the winner. In this way you can easily turn visitors into customers who not only take interest in your brand but talk about it in their connected niches.
We have helped several businessmen boost their customer growth by arranging exciting giveaways, offers and other perks. From start to end we design everything related to this type of campaign and bear the entire responsibility of making the idea work so that our clients can have guaranteed success.
- Create Interactive Email Trails
Sending warm wishes to your loyal customers during Christmas is a great way of reminding them of your brand and how it can serve them during this special time of the year. Make sure your emails do not sound desperate yet it leaves a mark on the reader regarding your brand.
Our creative experts always prefer sending interactive mails to our clients where we ask for feedback and experience and how we can make things better for them in future. This not only gives us a chance to know where exactly we stand but also creates a positive influence on our customer relationship.
- Reconnect With Abandoned Shoppers
Did you lose a certain number of customers due to some inconvenience? Christmas is a great time to bond with them by getting in touch through mails and social media posts. Be decent in your approach while skillfully showcasing your brand to them.
We always try to reconnect with our lost customers in a very respectful manner. We often start with honest apologies if needed, letting them know how we have changed things they didn’t like the last time and try to convince them how we are ready to serve them better in future. We do this not because we are desperate but we value each and every customer we have worked with.
- Highlight Convenience
Christmas is a busy time and shoppers go haywire with timely deliveries of gifts or services to their near and dear ones. Let them know that you are available even in those rush hours and can guarantee a quick delivery of their required product or service.
Assurance of getting service even during holidays is a great feature to have for any business. By now our clients know that even in the peak hours of Christmas we will be reachable with our service and that kind of convenience shown by any brand is appreciated by every customer all the time.
- Try Gratitude Marketing
Try sending thank you cards to your customers during Christmas mentioning how grateful you are to have them and that you are looking forward to another year of consistent engagement. This creates goodwill between you and your clients and they are bound to feel more inclined towards your brand than others.
We love our customers and can’t miss this opportunity to thank them for helping us grow and become what we are today. Every year we send gift cards, emails and calls to our clients mentioning how grateful we feel to have them onboard.
- Change The Look
Don’t be boring. It’s Christmas afterall! Try something new so that your brand appears attractive and appealing. You can change your banners, add pop-ups mentioning Christmas deadlines and gifting ideas, create a Christmas gift guide page etc. The idea is to make your brand offer a festive vibe to your clients.
We can create interesting graphics and content for your business that goes with the Christmas theme and draws the attention of visitors turning clicks to customers. Our creative team is also capable of crafting short videos with a Christmas backdrop showcasing your brand.
- Don’t Be Too Pushy
Remember, your objective is to interact and make your customers take interest in your brand which will organically be diverted to sales. But getting too desperate in your emails and calls might have a negative impact resulting in more and more customers leaving your brand.
At Rank Door we focus on making the most out of this holiday season but not in terms of sales but in building a loyal client base which will help to raise our sales all throughout the year. This is the time to connect with people, let them know what we do and also understand what is the current need of customers. We never force our clients or visitors to make a purchase, rather we convince them about our quality, commitment and efficiency.
Consistency is Always The Key
So, these were some of the most unconventional yet effective ways of brand marketing during Christmas. The main idea is to not go idle during the holiday season but to keep working with some out of the box strategy. During this time, people are in a festive mood. So to make them invest in your brand you need to align your business profile with the festive vibe. Make your brand amusing and joyful so that when people come across it they find it needful and relevant and not a financial burden.
Rank Door believes that consistency is the key to success. So, when most people are wrapping up for the season, we keep working for our clients so that their marketing and promotion services keep rolling. We are committed to delivering guaranteed results to our customers and so we are never off-duty even if it is Christmas!
This Christmas try our tips and tricks and you will know the difference. For more insights into marketing strategies and tips during Christmas and New Year get in touch with our marketing experts at https://rankdoor.com/
