Setting your footprint on the digital marketing landscape is a challenging feat for most of the businesses. While for most of you ranking is the top priority very few try to understand the underlying principle behind remaining at the top of search engine results. By now the majority of businesses are well acquainted with the role of search engine optimization (SEO) in bringing your brand to the spotlight. Almost every other business is undertaking SEO services from digital marketing firms on a regular basis. But then why only certain brands are making it to the top while others still remain at average.
In order to leverage the true potential of search engine optimization, you need to know how SEO works and what are the intricate details you should keep in mind before chasing rankings. So, here we will discuss a few important SEO basics that you should take note of if you wish to hold the top rank in Google and other search engine results.
SEO For Beginners: Understanding The Working Principle of SEO
Rank Door has a team of SEO analysts who bear profound experience in getting your brand to the top. Below are given top six search engine optimization tips for beginners that come straight from our expert desk.
- Know the Google algorithm
Google follows a typical pattern for selecting websites to be shown at the top. From time to time Google keeps updating its algorithm but it definitely had some ground principle behind promoting one brand over the other. All you have to do is align your SEO campaign with Google’s workflow without which you won’t rank at all.
- Crawling- intensively scans your website
- Indexing – stores information from your website in its database.
- Ranking – Shows the best results according to relevance and quality
- Choose keywords wisely
Keywords are very important as they directly determine ranking. Keywords are basically words fed in Google search by people. When your website is optimized for the most probable relevant keywords, you stand a better chance to be on the top. To achieve this you can use tools like Google keyword planner, ubersuggest etc.
- Try to design long-tail keywords
- Try avoiding highly competitive keywords
- Remember search intent is more important than keywords
- Work on the quality
Technicality alone is not enough to win the SEO game. Crafting a high quality content is essential to convince Google to put your website to the top. Most of the time, longer contents (800-1500 words) are preferred over shorter formats provided the information given is relevant and original.
- Content should be easy to read
- It must be informative and helpful
- It should be updated regularly
- Optimize On-page SEO
To optimize your on-page SEO make sure your title is 50-60 characters long, has a meta description and a proper heading. Following a basic format in developing SEO friendly content helps you to get results faster. So, next time while creating a search engine optimization blog keep the following in mind
- Tittle with one H1 heading followed by H2/H3 headings
- Primary keyword in first 100 words
- Optimized images with internal links
- Get a GMB profile (for local SEO)
If your business is for a particular area then you must have a well designed Google My Business (GMB) profile that uses location based keywords. This helps your business to show up on Google maps and Google ‘near me’ searches.
- Use location specific keywords
- Get authentic reviews
- Maintain NAP (Name, address and phone number) consistency
- Be technically sound
Make sure your website is all device compatible, has a fast loading speed and has a clear URL structure. If your site is slow or broken, the rank will automatically fall in spite of having relevant, original content. So take note of –
- Loading speed
- XML sitemap
- HTTPS security
Common SEO Mistakes That Beginners Often Do
Many businesses fail in SEO because they don’t avoid some of the most common mistakes. Knowing what not to do in search engine optimization can prevent you from losing your rank and traffic. Our experience in digital marketing services has helped delineate the perfect guiding tips for SEO for beginners.
- Wrong keyword selection
SEO for beginners becomes a long struggle when they select irrelevant keywords, or keywords that are too competitive. In either case, your ranking would fall and Google won’t show your website to your audience.
- Overlooking search intent
Ranking does not only depend on keywords but how well your content solves the user’s query. It is very important to understand what your target audience is looking for and match your content with that. So never ignore search intent.
- Optimization errors
Never use default titles or same titles on multiple pages. Also optimization of meta description is important to enhance Click-through rate (CTR). If your page is not fully optimized, search engines like Google will be unable to crawl into your website.
- Low quality content
Another common mistake in SEO for beginners include poor content quality. Don’t just focus on posting, rather create original content that is informative and helpful to users. Thin, copied, AI generated content with no proper structure will never rank well.
- Keyword stuffing
Always try to feed in keywords organically and with the content flow. Too many keywords dumped in a paragraph can’t have a negative effect on ranking. Make sure your keywords are evenly spaced and your content is not over optimized.
- Technical ignorance
Make sure your website has a fast loading speed, all device compatibility, no broken links and has https security. A technically weak site will never rank up even if it has quality content.
- No performance tracking
Search engine optimization is a long term process. Don’t expect fast results with SEO. Be patient and don’t forget to track your SEO constantly. Tracking your performance allows you to know your shortcomings and can help you modify anything to rank better.
So these were some practical tips for SEO for beginners that according to us will help you go a long way in your digital marketing journey. Try to follow them and you will definitely see a difference in your ranking and business growth.
Why Do You Need Rank Door for SEO Services
Sometimes simply just knowing the basic rules might not be enough to have a successful search engine campaign. How you implement these principles and balance out every other checkpoints determines how far your brand will go. But managing your business and at the same time formulating a fully effective SEO might seem too much on your cup. Rank Door can help.
We help you score high in search engine optimization with our intelligent strategies and advanced methods so that you can focus on your business and leave the digital marketing part on us. Our experts guide you to find the right SEO plan tailored to your business goals and budget. So, if you are a beginner in search engine optimization, and are not sure how to yield fruitful results, come to us. We will not only give you the best plan but with us you will get guaranteed results.
Feel free to call us and discuss your query. You can also write to us or request a free quote to know exactly what we offer and our packages. To know more about SEO and other digital marketing services call us Now!
