Imagine a situation where a customer types a query – ‘residential painting services near me’ in Google or Yahoo or any other search engine and it is not your business that shows up first. What will you do?
Not being listed for the local searches is one of the most common drawbacks of businesses that see a downward trend in spite of honest efforts. By not being local search optimised you allow your competitors to take stage and draw customers.
Google My Business (GMB) can help you overcome this battle and in this article we will discuss how GMB in local searches helps your business get listed at the top and the role Rank Door plays in providing GMB services.
What Exactly Does GMB Do?
Google My Business (GMB) is a digital marketing tool that helps businesses manage how they appear in Google searches. It is a free tool provided by Google. Getting your business GMB listed improves your visibility, credibility, engagements and traffic. A well built GMB profile shows your business details such as name, address, phone number, working hours, about your services, website and customer reviews. These information increase your authenticity and also make your business relevant to your local audience pool
- Increased local visibility
When you have an optimized GMB profile, your brand shows up in the top three businesses in response to search feeds like ‘restaurants near me’ or ‘marketing agency near me’. Once you make it to the top three, you stand a chance to get more click-throughs and call rates.
- High local SEO rankings
Google uses a three factor parameter like proximity, prominence and relevance to top your business in local search results. A fully optimized content, keywords and description of your websites ensures a strong on-page and off-page SEO. To ensure local authority you can also add backlinks and credible citations.
- Building customer trust
GMB allows customers to give honest feedback where businesses can reply and interact openly. Having reviews added to your GMB profile can be one of the most important ranking factors for local businesses. Having genuine reviews enhances authenticity and builds customer trust.
- Real conversions and sales
GMB not only provides rank but also scales up your ROI (Return On Investment). Your GMB profile not only ensures that your brand is at the forefront but also makes sure that it is picked up by local customers when they are ready to buy. This reinforces positive engagements that in turn increases sales.
- Natural traffic growth
GMB minimizes causal clicks and drives customers to your website organically. This creates a long lasting visibility enabling more positive interactions and customer expansion. GMB makes your brand relevant to people searching for their needs and once they find your product or service authentic, they make a purchase.
- Mobile search optimizations
Nowadays most local searches are done on mobiles and tabs and it is necessary that your business is discoverable on all devices. GMB features like click to call tabs and Google Maps navigation makes the customer journey easy and more likely.
How to Make The Most out of Your GMB Profile?
Below are a few things you can do to optimize your GMB Profile for local searches. By following these steps you stay one step ahead in your GMB journey.
- Always have updated and completed profile information. Any gaps in your Google Page might lead to loss in visibility, traffic and engagement.
- Respond to reviews good or bad with proper justification or gratitude. Communication enhances reliability and helps to build customer trust.
- Post regularly to let people know about your latest happenings. Giving real time pictures, videos and product or service description is a great way to keep clients hooked to your brand.
- Poor descriptions, missing information and no images can bring your business under doubt. Don’t confuse Google and your visitors with inconsistent NAP details.
- Keep your business optimized for local SEO and never underestimate Google Map’s visibility for it can bring down your brand very easily.
What is it Like Having Rank Door as Your GMB manager?
Considering the ever-evolving digital landscape local visibility has a lion’s share in bringing your brand under the spotlight. GMB though sounds simple, reaping its full benefits without any professional help might appear too surreal. GMB when done with expert guidance generates impeccable results in brand promotion.
Rank Door is known for its extensive GMB services. Using advanced strategies we help you dominate your neighbourhood search. Our analytical tools allow us to help you own every ‘near me’ search around your postcode. With us your business stays one step ahead of your peers.
Top Six Reasons to Choose Rank Door For Your GMB Listing
- Hyperlocal SEO focus
Our professional team optimizes every content, keyword and descriptions to ensure that your business ranks at the top not only in your city but also in your suburbs.
- No empty magnifications
We prefer revenue over vanity at all times. We constantly monitor your sales, calls and visits so that traffic to sales conversion increases organically.
- Custom tailored strategies
We are capable of creating GMB profiles tailored to your business goals so that visitors know what exactly you offer. We understand that every business is different and so are their GMB needs.
- Performance tracking
Our team constantly monitors your performance and generates detailed reports of your calls, visits and search visibility.
- Economical packages
We provide accountability for every dollar you spend. At all times we practice transparency at all levels. Our GMB services are budget friendly and don’t burn a hole in your pocket.
- Client centric
Whatever we do it is always in the best interest of our clients. Customer satisfaction is our top priority and we never compromise on that.
Get in Touch With Us
If you want to show up your business at the top of the ‘near me ‘ searches, then it’s high time to get professional GMB services from a reliable agency like Rank Door. Feel free to reach out to us with your query and let us show you how we can make your GMB profile more effective than before. With us your business is sure to reach sky heights in no time and you will see the sales scale rising everyday. To know more about GMB and other digital marketing services.
