In order to have constant growth in your business you need to be visible globally and locally. If your business does not show up in location specific search results then you are probably losing potential customers in your neighbourhood to your competitors. When people do ‘near me’ searches, Google shows brands that have a very strong local signal. In this article we will tell you about the strategies that can optimize your local SEO and help you dominate local searches.
Local search results appear when people search for products or services in a particular geographical area. To show up in these results you need to have your business pinned on Google Maps. Having a higher rank in local search results allows you to increase visibility, trust and conversions. Below mentioned are the top nine ways you can optimise your local SEO.
Proven Strategies for Long Term Local Success
If you really want to target potential customers around you, then you need to practice the following steps with precision and perfection. In case you have appointed a digital marketing partner, make sure they are doing the following things for your local SEO campaign.
- Fully Optimized Google My Business (GMB) Profile
A fully optimized Google My Business (GMB) profile helps you to lay a very strong foundation for local SEO. Make sure your business is verified in local listings by search engines. Maintain consistent NAP details and provide a detailed description of your products or services. Choosing the correct primary and secondary categories, uploading high quality photos and videos and keeping your business hours updated helps having a completed profile for local searchings.
- NAP Consistency Throughout The Web
Accuracy and trust are the two main features that Google values over anything. Provide correct name, address and phone number (NAP) details for your business across your websites, online directories, social media profiles and local listings. Inconsistency in NAP details or incorrect information can confuse search engines leading to rank drops.
- Intelligent Local Based Keyword Selection
Choose your keywords wisely. Your website must clearly mention where you operate allowing customers from those areas to take interest in what you provide. For example when you say “Best painting services in Melbourne”, search engines show your brand to customers localised in and around Melbourne. In this way your keywords help you reach a targeted audience rather than a general pool. But do not stuff your website with keywords. Rather create natural, authentic and user friendly content. Remember to add local keywords to page titles, meta descriptions, headings,service pages, URL structures and image alt text for optimum visibility.
- Design Location Specific Landing Pages
Having location specific landing pages allows Google to understand your relevance in that area. If your business operates at multiple locations, it is best to have separate location specific landing pages for each city or suburb. Every page must include embedded Google maps, area specific keywords, original content, local reviews and your service details in order to have maximum local search optimisation.
- Get Authentic Customer Reviews
A website with more customer reviews ranks higher in Google searches and is also considered more reliable by customers. It plays a major role in local SEO ranking. This can be achieved by requesting happy customers to provide reviews on your Google My Business profile. Make sure once they do so, you respond to all of them irrespective of them being good or bad. Try to feed your keywords in your responses whenever it is relevant. The major idea is to maintain consistency in new reviews.
- Build Backlinks and Local Citations
Local citations refer to the mentions of your business on directories and websites. This helps in enhancing your brand’s visibility and allowing search engines to show your brand at the top to relevant customers. Some of the high value citation sources are Google business profile, Yelp, Yellow Pages, local business directories and industry specific platforms. On the other hand, links build authority and improve local rankings. You can get local backlinks from news websites, community organisations, partner businesses and local blogs.
- Create a Mobile Friendly Website
These days most people search on mobiles or tabs. So making your website compatible with these devices allows you to reach customers on the go. Having a mobile friendly website not only enhances your ranking but also improves user experience. Google and other search engines always prefer mobile optimized websites for local searches. In order to ensure a successful local SEO, make sure your website has great load speed, is easy to navigate, has call-to-action buttons and displays correct NAP details.
- Regular Posting of Local Content
When you post original content at a particular regularity, search engines like Google consider it a signal for relevance, activity and freshness. Informative content allows you to establish local relevance and authority. While creating your content, make sure you are creative and you put information that is true and relatable. When customers find your content useful they are likely to invest more time on your page. Avoid using any AI generated content and upload only high quality text, images and videos to get maximum reach and higher rank. Try to include local service guides, area specific blogs, GMB posts, local events coverage, and FAQs in your content
- Constant Performance Tracking
Regular monitoring of how your local SEO is performing is the key to getting success. Constant vigilance allows you to detect any shortcomings in your strategy and to modify it for optimal performance. Continuous optimization leads to long term results. While monitoring, keep focus on local keywords ranking, calls and direction requests, website traffic and growth. You can use several tools like Google Search Console, Google Business profile insights, Google Analytics and other local SEO tracking tools for the best results.
Why Businesses Trust Rank Door for Local SEO
Rank Door has immense experience in creating fully optimized Google My Business (GMB) profiles for businesses all round the world. Our advanced technology coupled to our innovative ideas allows you to stay one step ahead of your peers. At Rank Door we not only make empty promises of success but actually make it happen. With us you get complete peace of mind and guaranteed results. Whenever it comes to local search optimization, our clients always choose us for the following reasons.
- Natural traffic growth: we organically drive customers to your websites preventing casual clicks. This ensures long term visibility.
- Increased local visibility: we make sure your brand appears first in local searches allowing you to dominate your local niche.
- Real conversions and sales: our strategies are focussed to enhance your ROI. We place your brand before customers who are ready to buy.
- Hyperlocal SEO focus: with us you stay at the top for all local searches. Our local SEO services showcase your brand not only in your city but suburbs too.
- Custom tailored tactics: we create Google My Business profiles tailored to your business goals informing customers about what you exactly offer.
- Transparency at all levels: we prefer transparent dealings at all levels. We are accountable for every dollar you spend.
- Commitment to excellence: we are committed to delivering nothing but the best to our clients and we never compromise on that.
Our Local SEO Services
- Google My Business optimization
- Google business advertising
- Data driven insights
- Local SEO strategies
- Review and status management
Get in Touch
Today, having local SEO for your business is not just an option but an indispensable strategy without which you would be losing the competition. Rank Door can help you stay ahead of your peers and win every single ‘near me’ search with effective strategy and profound experience. So, to turn the game in your favour, get in touch with our professional experts who have not only set a track record in local search optimisation services but have helped several businesses stay at the top consistently.
To know more about our local SEO packages kindly write to us or call us.. Our experts would guide you through the entire process. You can request a free quote for detailed information or Call Us Now
