All businesses whether big or small work very hard to maintain their SEO ranking for which they publish blogs that have not only optimised keywords but are also relevant to target customer searches. While most businessmen are acquainted with the role blog posting plays in SEO, most remain confused about one thing – how often to publish blogs or what should be the correct frequency of posting?
When it is about SEO, consistency is the key regarding publishing blogs. Regular posting of blogs with high quality content improves SEO, increases website traffic and generates leads. For SEO, consistency in blog posting is more important than frequency. But the ideal schedule for posting blogs depends on your business objectives, competition around you and your resources.
In this article below we will discuss why regularity is important and how a well structured blog outnumbers a highly keyword stuffed content.
Why should you post blogs at regular intervals?
There are certain well researched reasons why blog posting should be done frequently. Considering these reasons it will be a good idea to adjust your publishing schedule for consistent SEO ranking.
- Search engine bias
Search engines like Google favours certain websites over others. This is mainly because websites that are regularly updated and publish relevant content giving useful information to customers, are a lot more likely to be chosen by Google and alike to be at the top of the search list.
- Every post is an opportunity
With each and every blog a brand conveys latest updates and relevant information regarding its products or services that creates new opportunities to draw more traffic and engagements. Every new post draws new customers that convert to sales. So, the more you post the more your brand expands.
- Brand authority boost
Regular blog posting with relevant high quality content creates a customer niche who are ready to make a purchase. It also builds trust with potential customers with whom you can interact before the actual sale conversation starts.
- 24X7 lead generation
With a high quality blog you can target customers at their different stages of buying journey. Effective CTAs present in the blog help you convert visitors to customers thereby rising up the sales scales.
- Longer engagements
Blog posting when done at a fixed regularity, helps build a pool of customers who remain hooked to your brand, waiting eagerly for your next blog. They spend more time on your website going through your products and other information which they end up sharing in their social media niches.
- One blog multiple uses
Each and every blog post can be reused in social media posts, newsletter content and other kinds of short format posts or reels. In this way the relevant content gets circulated again and again reaching more customers.
On what Blog Posting Frequency for SEO Depends?
The number of blogs that a particular business should post in a week depends upon its goals, architecture and resources. Considering this factor, a brand can be grouped into three major sections.
- Small businesses and local websites
The ideal frequency for blog posting for this type of businesses to maintain a steady SEO ranking is 1-2 blogs per week. It will allow you to target local SEO even if you have limited resources. Trust building is a major aspect of this type of publishing frequency.
- Growing businesses and service providers
This type of businesses require faster ranking enhancement and so should ideally post between 2-3 blogs per week. This allows you to dominate a competitive niche while generating more and more leads with every post.
- Competitive industries and agencies
Very high quality content is required for this type of business that allows them to stay ahead of the competition in respect to lead generation, engagements and sales. The perfect blog posting frequency for this type of business is 3-5 blogs per week.
Tips to remember while striking a perfect posting frequency
- Content should be original and not AI generated. Using AI to craft your content can lead to declining engagements, higher bounce rates and SEO penalties.
- A blog must have relevant information regarding your product or service which could be of some value to your customer. Random posting just to maintain frequency can make your visitors get disinterested and leave.
- Perform intensive keyword research before constructing your blogs. Intuitive keywords might not yield expected results. Try to use proper keyword search tools to outline the most relevant keywords.
- Make sure your article is well structured and keyword optimized. Try to avoid grammatical errors and post only top-notch, valuable contents.
- While creating a blog take search intent, readability, internal linking and updated information into consideration.
- Remember quality always beats quantity.
The Role Rank Door Plays in Maintaining Your Blog Posting Frequency
Rank Door has immense experience in creating relevant blogs that are fully keyword optimized and ranks at the top in every search engine. Our team of professionals know exactly how to maintain a regular blog frequency without compromising the content quality. Below are some of our features that make us the best blog creators for your brands.
- Assessment
We have a separate team to assess your category of business to be small, emerging or competitive following which we design the exact strategy to create captivating contents for blog posting. In this stage we receive input from you regarding your business architecture and goals.
- Content creation
Our creative team boards brilliant content writers and graphical designers who have adept experience in creating blogs that not only mirror your brand’s goal but make it super relevant, useful and informative to your customers. Every content written is keyword optimized and approved by you before the actual posting.
- Regular posting
We set up a fixed schedule in agreement with you to post the high quality content. We are very particular about maintaining consistency. We even stick to days and time of the day for posting blogs so that your target audience knows exactly when to expect your latest post.
- Constant monitoring
Our role doesn’t end at posting the blog on your website. We constantly track the performance of the blog and your reach with the help of our super efficient analytical team. In case we feel that certain blogs are not performing optimally, we make necessary modifications to get things right.
- Guaranteed results
With us you don’t need to worry about results. We make sure that your blog posting generates enormous leads, engagements and sales that is sure to take your business to new heights in a very short time.
Let Rank Door be your blog posting manager
Is it not very comforting to know that you have reliable minds at work to manage your blog posting? Rank Door has been trusted by many to maintain a steady SEO ranking with consistent blog posts. We are committed to delivering excellence at all levels. Call us today to start your blogging journey with expert insight. To know more about how Rank Door plays a significant role in blog generation and SEO ranking for your business reach out to us.
