Digital marketing is not a single strategy game and to yield maximum results, a combination of several strategies is required. In this article we will talk about the two main digital marketing parameters which when executed simultaneously generates outcomes beyond expectation. We are talking about content marketing and SEO.
Having a very strong and innovative content strategy is crucial in building trust, and retaining a target audience while SEO gives your website visibility. So, when both are combined you get a consistent online presence with a steady conversion rate. As businessmen you will find this article highly interesting and informative allowing you to better understand the dynamics between content marketing and SEO.
How Content Marketing and SEO Depend on Each Other
Before proceeding to getting to the core of the content-SEO relationship, you need to make sure you have a very clear understanding of the both individually.
Content strategy
The mail objective is to deliver informative, relevant and original content so that more and more people get attracted to your brand and add up to higher conversion rates. Content marketing is not only for promotion but but also for education, engagement and conversion. A well built content includes –
- Website landing pages
- Blogs and articles
- High quality images and videos
- Case studies and whitepapers
- Social media and email content
SEO strategy
Search engine optimization is all about making search engines like Google and alike, show your website at the top of search results to users looking for products or services you offer. Even if you have high quality content, without SEO you won’t even reach your target audience. A well structured SEO strategy has the following features –
- In depth keyword research
- Link building
- Local and technical SEO
- On-page and off-page optimisation
5 ways in Which SEO and Content Marketing Work Together
- SEO provides direction for content building
Having performed rigorous SEO research allows you to understand what exactly your audience is searching for and which keywords have a higher intent than others. SEO provides a framework for content creation that would solve real problems of your customers, answer their queries and increase visibility and relevance.
- Content quality is directly proportional to SEO rankings
When you create high quality, informative and original content you improve engagement, and duration customers spend on your site. A well-structured and easy to read content is not only helpful to users but also lowers bounce rates which in turn enhance SEO rankings.
- SEO organically feeds keywords into content
SEO helps you to insert high intent keywords into your content naturally and strategically. This helps to avoid keyword stuffing. Fully optimised blogs and service pages allow search engines like Google crawl better into your site and show it at the top to relevant users.
- Content builds authority improving SEO performance
Having a very focussed and intelligent content strategy attracts organic backlinks,social shares and brand mentions. These are taken up as trust and authority signals by search engines improving your SEO performance.
- SEO makes your content relevant
Publishing SEO content at a particular regularity makes Google believe that your website is active, updated and reliable. A fully keyword optimised content enhances the crawling frequency. This leads to higher ranking opportunities overtime
Tips to Create Effective SEO Content
Now that you know how content marketing and SEO complement each other for better results, it is important to master the ways you should combine both. We have found six easy yet effective ways to make the most out of this SEO content equilibrium.
- Keyword research: be sure to do intensive keyword research before writing your content. Finding the most relevant and high intent keywords is the first step to establishing a fruitful SEO-Content strategy.
- Intent over ranking: the goal is not just to be at the top but to have relevance. Keep an eye on user intent and not just rankings.
- Long-form content: make your content elaborate and full of information so that it answers most of the user queries. Precise detailing is a must for good SEO contents.
- Internal links: incorporate safe non-spammy internal links in your content to build authority, and guide your users to useful pages in your website.
- Regular update: your content should carry the latest information to your users. Don’t forget to update and optimise old content at regular intervals.
- Performance tracking: monitoring how your content marketing and SEO strategies are working is a must. You can use several analytics and SEO tools for this purpose.
Why Book Rank Door for SEO-Content building
What matters the most while booking any digital marketing agency is their experience and skill both of which are in abundance with Rank Door. We take pride in what we do. With a special team of SEO professionals and intelligent content creators on board, we have set up a track record of happy clients whose business went sky heights with our strategies and technology. Below are some of the reasons why customers can’t say no to our SEO content services.
- Unmatched dedication: we are committed to excellence and we provide nothing but the best to our clients. With us your business is sure to soar high in a very short period of time.
- Professional SEO team: we have SEO experts whose intuition and strategic excellency provides an impeccable boom to your business.
- Creative intelligence: our content builders are equipped with adept skill and innovative brilliance to craft content tailored to exactly what you need.
- Client centric: our clients are our top priority and we never hesitate to walk an extra mile for them. Customer satisfaction is our top concern.
- Transparency: we practice transparency at all levels. Whether it is about the prices, policies or procedures, we don’t have any behind the scene strategy.
Book Your Service Today
Now that you know why you should combine SEO with content marketing, it’s time to book your service. Let your business take a leap towards massive growth with appointing the expert digital marketing professionals from Rank Door who not only guide you with the best plans but also bring about the best in you as a businessman.
You can reach out by either writing your query to us or directly calling our representatives who will further guide you with the process. Be sure to receive 24X7 assistance throughout the service period,before and after. To know more about SEO content building and content marketing strategies call us!
